Pre-Trip Prep: Host a Links Golf Clinic
You’ve helped your members prepare their games with a pre-trip clinic, but what about what's in their bag? Tackling the unique challenges of links golf requires more than a good bump and run—it also takes the right gear.
One of the best ways to ensure your members are ready is to host a pre-trip trunk show at your Pro Shop. This isn’t just about selling gear; it’s an opportunity to demonstrate value, provide expert advice, and make sure your members are fully prepared for the journey ahead.
What to Include in Your Trunk Show
- Essential Gear for the Trip: Create a special package of items your members will need for links golf. Consider including:
- Golf Travel Bags: Essential for the journey. Offer to embroider them as an added touch.
- Rainsuits and Waterproof Gear: A must-have for unpredictable weather. Though, we'll hope they never need it.
- Compression Layers: As the saying goes, you may encounter "all four seasons in a single day." Layers are your friend.
- Waterproof Gloves and Bucket Hats: Both are completely unnecessary if it's dry, but priceless on wet days.
- Travel Accessories: Think shoe bags, luggage tags, or compact umbrellas for sightseeing.
- Packing Demonstration: Show your members how to prepare like a pro. Arrive with your own suitcase and golf travel bag fully packed and walk them through what to bring, how to pack efficiently, and how to protect their clubs during travel. This practical demonstration is invaluable for first-time travelers.
- Personalized Recommendations: Use your knowledge of each member’s game and preferences to make tailored suggestions. Whether it’s the best glove for wet conditions or a particular brand of outerwear, your advice will make them feel confident in their choices.
Jay Wick, PGA with his Old Sandwich Golf Club members at Turnberry.
When and How to Host It
- Pair it with a Clinic or Dinner: If you’re already hosting a pre-trip clinic or dinner, the trunk show can be a great addition. It ensures a captive audience and makes the evening even more memorable.
- Create an Exclusive Atmosphere: Promote the trunk show as a special event, complete with limited-time offers or discounts on featured items. This not only boosts Pro Shop revenue but also makes the event feel like a value-added service for your members.
Why it Matters
- Demonstrates Value: Hosting a trunk show reinforces the value you bring to the trip. By providing expert guidance and practical solutions, you show your members that you’re invested in their success and enjoyment.
- Boosts Confidence: Traveling overseas can feel daunting, especially for first-time travelers. Ensuring your members are fully prepared with the right gear gives them peace of mind and sets the stage for a stress-free experience.
- Drives Pro Shop Revenue: While the trunk show is primarily beneficial for your members, it’s a win for your Pro Shop as well.
A pre-trip trunk show is more than just a shopping event—it’s a chance to equip your members with the tools they need for an unforgettable journey. By offering expert advice, demonstrating packing techniques, and curating essential gear, you’re adding tremendous value to their experience and strengthening your role as their trusted PGA Professional.
More Pro Tips
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